Natural Living, Family Fun & Travel, Food, Kids' Activities, Homeschool
Mom + Blog = Influential
In the quaint town of Collinsville, CT, you will find a wee shop called Lola & Me. And in that wee shop will be a wee dog (Lola) and a wee lovely lady (Me). And bitty toys, games, clothes for bitty folks. Charming. It’s really too bad they don’t sell online. Well, for them. For me, it’s probably the safest thing!
I didn’t intend to BUY anything. Really. Just wanted to run in. Check it out for future reference – Christmas gifts, baby showers, etc. But I walked out of the store minus $35. It happened so fast!
But did it?
You see, unbeknownst to me, I had been prepped for such a day as this.
I’ve heard a lot of chatter lately about whether blog reviews are legit, legal, beneficial, etc. I understand small retailers and WAHMs are hard-pressed to think of giving a $10, $15, or $25 product away. Some forum chats mention “I didn’t get any sales.” or “It wasn’t worth it.”
As a marketing writer in a former life, I believe in the power of networking and word-of-mouth. When a friend mentions a brand name or product, I listen. I may not buy that day. But I file the information away. The more times I hear that name/brand, the more likely I will retrieve that file when I am ready to buy. Until I started blogging and writing reviews, I didn’t even realize I did this. But this weekend’s trip to Lola’s drove the point home.
Case Study #1
Within minutes of walking into Lola’s, I spent $35. How did that happen? What was so compelling? Well… Here’s how it happened.
I walked into Lola’s. Commented on the cuteness of the shop. Trudy, (wee lovely lady), thanked me and we made small talk. She asked if I had children. I said, I did, a 7 month old. Then she dropped the bomb. “Oh, do you have Sophie?”
I responded, “No, I don’t have Sophie!” Now a stranger might have thought this an odd response. The thing is: I knew exactly what she was talking about. Sophie, of course! Vulli Sophie the Giraffe Teether.
As Trudy led me over to the display, I already had the image of a perky rubber giraffe pop into my head. “How much is it?”
“WOW!” I said, trying to think of a reason NOT to spend that $. But it was no use. I had already planned on buying Sophie BEFORE Trudy even asked me about the toy. How, you ask?
Because of a blogger. You see, two months ago, I read Crunchy Beach Mama’s personal review of Sophie. After reading about the natural rubber, the little giraffe legs so handy for chewing, the fun squeaker, and the fact Sophie has been around nearly 50 years, I wanted a Sophie for my baby. I just hadn’t been presented with the option to buy. And last Friday, that opportunity presented itself. The rational side of my brain said $23 was WAY too much. But the buying decision was already made. I had already been influenced. By a blogger. Another mom. Who, by the way, I have gotten to know QUITE well and consider a fantastic online friend.
Last week, I visited a friend who just delivered a baby. While visiting, a delivery arrived. Excitedly, my friend said, “I got those cards you wrote about!” And she pulled out the new Pets collection. We spent time showing the cards to both our babies. I know of another friend in another state who emailed to say they purchased Wee Gallery cards after my review came out.
It took me 2 months to buy Sophie after reading a blog review. It took one of my friends 3 months to buy the art cards. But buy them we did. So. Are blog reviews worth it? You decide. Meanwhile, my baby is certainly enjoying his Sophie. As I suspected he would!
Have you ever made a purchase influenced by a blog review? If so, how long after the review did you buy?